Users can pay for virtual items within a game using any credit cart, gift certficate, or promotional credit connected with their Amazon account.

Any in-app items will automatically show up on Amazons Web site on best seller lists, recommended items, and promotional campaigns. That boost is designed to draw customers to new games.

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Unveiled today, Gifts for Kids, the new in-app purchasing service allows developers to set up their games so players can pay for virtual goods and currencies using their Amazon accounts. Previously, only Android and Kindle games in the Android Appstore were able to offer the in-app buying option. Now the feature extends to Amazon games for Windows PCs, Macs, and the Web.

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We were excited to work with Amazon on integrating in-app purchasing into Forsaken Planet,new york asian escort model David Sterling, vice president of Sony DADCs Loot Entertainment, Gifts for Kids Amazon launches in-app buying for computer and online gamessaid in a statement. Giving gamers the option to buy in-game goods using their Amazon account makes it easier for them to get what they want without ever having to leave the game environment.

Developers can learn how to outfit their games with the new feature by visiting Amazons In-App Purchasing page.

Amazon plans to give both developers and customers a helping hand with the new service.

Gamers wil find titles for the PC and Mac at Amazons Digital Games store. Theyll also discover a variety of games they can play online by linking their Amazon account.

Those of you who play games from Amazon on your computer or over the Web will now be able to buy virtual items directly in the game.

Lance WhitneyJournalist, software trainer, and Web developer Lance Whitney writes columns and reviews for CNET, Computer Shopper, Microsoft TechNet, and other technology sites. His first book, Windows 8 Five Minutes at a Time, was published by Wiley & Sons in November 2012.

Developers can now offer in-app purchases for people playing a PC, Mac, or Web-based game via Amazon.